George Chaves
👽
George Chaves

I design AI products people can check, trust and ship. Most recently at Liminal, where I took two review tools for AI agents from whiteboard to production.

Before that: websites at Digital Silk, an AI sales platform and its design system at Aptivio, and client products at Wunderman Thompson.

→ Hello

I’m a product designer in Lisbon. Ten years in, I still like the unglamorous parts best: the review queue, the edge case, the ticket nobody wrote. I prototype in code, work close to engineers, and I’m happiest when something I designed is in production by Friday.
Read more about me →

→ What I bring…

Product designer for AI and B2B SaaS. This is how I help teams ship the right thing, sooner.

  • AI product design

    AI that people can trust

    I design the review steps that keep humans in charge of AI output. Two shipped at Liminal, each in about five weeks.

  • Prototyping in code

    Specs developers can run

    Working React prototypes on the real design system, so less gets lost between design and build.

  • Design systems

    Consistency that scales

    Tokens, components and patterns that let teams ship faster without drifting. I led the Boon design system.

  • UX research

    The right problem first

    Workshops, interviews and data before screens. One workshop turned a menu redesign into an audit trail and a QA step.

  • Iteration

    Feedback into decisions, fast

    After one launch I turned 23 pieces of user feedback into 15 design decisions in five days.

  • Collaboration

    Smooth work with engineering

    Ticket-ready specs, short videos and numbered questions keep teams moving, even across time zones.

  • Quality and accessibility

    Quality checked, not assumed

    I check what got built against what was agreed, WCAG included. One audit found 24 agreed changes with no ticket.

  • AI-native workflow

    Faster from idea to users

    I use Claude Code and agents for prototypes and audits. One change to an AI connector cut tool calls by 60–80%.