Practising the Hard Sales Call Before It Happens
Three months to a product vision for an AI sales coach
5 min
Dextego lets sales reps rehearse conversations with AI stakeholders, like the sceptical CFO or the busy champion. In three months I set the product vision, designed the key flows and built the system later design work would follow.
Industry
AI, Sales Coaching
Role
UX Designer (End-to-End)
Project Duration
3 months (2025)
Focus
Product Discovery
Prototyping
Conversational Intelligence SaaS
→ The Vision
Reps rarely get to practise a multi-stakeholder deal before it’s real. Dextego gives them that practice any time, with feedback after every round.
"Hyper-Personalization is Key to Empower Sales Teams"
→ Onboard
New users set their value proposition and target personas, then record their pitch. That first recording is the baseline their progress is measured against.
The coach asks follow-up questions to set new goals, and users pick an AI coach that fits how they sell.
Finally, they connect their CRM, so practice sits next to their real deals.
The coach asks follow-up questions to set new goals, and users pick an AI coach that fits how they sell.
Finally, they connect their CRM, so practice sits next to their real deals.
→ Usage
Once set up, reps practise scripts and get feedback from their AI coach in real time.
A Chrome extension keeps coaching a click away in the field. Admins get a panel to follow progress, adjust workflows and track the team.
The goal was for practice to become a daily habit, not a one-off training.
A Chrome extension keeps coaching a click away in the field. Admins get a panel to follow progress, adjust workflows and track the team.
The goal was for practice to become a daily habit, not a one-off training.
Close deals 30% faster with AI Sales Coaching
65% of sales teams will miss quota in 2025.
Yours doesn't have to be one of them.
→ Testimonial
“Working with George has been an absolute dream. His creativity, attention to detail, and ability to translate our vision into a stunning, intuitive user experience blew us away. From day one, he brought fresh ideas, thoughtful collaboration, and a level of craftsmanship that’s hard to find. We’re beyond happy with the end result—it’s not just beautiful, it works. George is truly amazing, and we feel lucky to have had him on this project.” — Ioanna Mantzouridou Onasi, Dextego
